Online news distribution company, Webitpr, has been named 2007/08 digital innovator of the year at the North East Digital Awards for its introduction of the Social Media News Release (SMNR) – a new kind of press release tailored for the online world.
To my opinion, this is a rational fact. The discussions about the new type of the news releases have been going on and on all over the current blogosphere and not only.
Chief executive of Webitpr, Adam Parker stated that “Everyone working in the PR industry knows that we’re going through a media evolution at the moment, where the barriers to entry are low, multimedia is no longer a premium and a brand is in the hands of the consumer.” More over, I agree to what he said that “It’s obvious that the momentum in the PR industry is shifting this way also and we see a press release aligned with this change in some way, shape or form becoming common place.”
These statements of Adam Parker made me think over the situation of the news release in Latvia, for example. I would say that there ARE various ways of writing a news release, nevertheless, they usually tend to be adapted to the industry and specific audience requirements. This is what I have observed in Latvia. These news releases are serious in a way. I don't aim to manifest that a news release should include more off-peak information. As it was stated on Webitpr blog, the SMNR combines a traditional press release with multimedia content and social media elements from sites such as YouTube, Facebook and Twitter, and is used as an online tool to allow news content to be easily shared and discussed.
Maybe, the reason why this type of news release is not so popular in Latvia, is because social media sites mentioned above have not reached the sufficient number of Latvian publics in order to be meaningful, and might seem a bit trivial. More over, the interactive online platforms used as a public relations tool have started to speak volumes only recently in Latvia, so we're in a course of nature yet.
Showing posts with label tools for PR. Show all posts
Showing posts with label tools for PR. Show all posts
Wednesday, May 21, 2008
Tuesday, April 1, 2008
Looking ahead: Google announces technology that searches tomorrow's web, today
Yeah, well, the technology develops! Isn't that a great thing? Now PR professionals will have additional online tool!Google Australia today announced the launch of gDay™, a new beta search technology that will search web pages 24 hours before they are created. gDay was developed in Google's Sydney engineering centre and can accurately predict future events and internet content. It does this by using machine learning and artificial intelligence techniques from a system called MATE™ (Machine Automated Temporal Extrapolation).
Using Google's index of historic, cached web content and a mashup of numerous factors including recurrence plots and fuzzy measure analysis, gDay creates a sophisticated model of what the internet will look like 24 hours from now - including share price movements, sports results and news events. Plus, using language regression analysis, Google can even predict the actual wording of tomorrow's blogs and newspaper columns.Then, to rank these future webpages in order of relevance, gDay uses a statistical extrapolation of a page's PageRank, called SageRank.
Only Australian websites are included in the beta.
But I think we can expect this feature soon all over the world!!!
Monday, January 21, 2008
What blogs can do for PR?
Recently I had to write a paper for one of my university courses. Not going into details, but I had to highlight different aspects of new media. Broadly speaking, I took blogs as an example and analysed effects on society that blogs have had and may have in the future.
The obvious benefit of this media revolution is an explosion of creativity; people have no the opportunity to express themselves in different ways – by writing articles, sharing ideas, posting creative works, photos, videos online. Thanks to the interactive blog content, people today can decide for themselves what information is credible or worthwhile and what is not. Sometimes, the blogs’ audience has to rely on human editors of their choosing; at other times it is possible to search out for the collective intelligence, the opinions of others in the form of new filtering and collaboration technologies that are now being developed. The notion of blogs as a new media technology is that there are multiple sources of “truth”, and everyone has to sort it out on
his own.
The obvious benefit of this media revolution is an explosion of creativity; people have no the opportunity to express themselves in different ways – by writing articles, sharing ideas, posting creative works, photos, videos online. Thanks to the interactive blog content, people today can decide for themselves what information is credible or worthwhile and what is not. Sometimes, the blogs’ audience has to rely on human editors of their choosing; at other times it is possible to search out for the collective intelligence, the opinions of others in the form of new filtering and collaboration technologies that are now being developed. The notion of blogs as a new media technology is that there are multiple sources of “truth”, and everyone has to sort it out on
his own. More over, blogs have created communities; they are places, where it is possible to meet like-minded people. Blogging is a great way to share ideas and enter into discussions with people who share the same interests. More over, the ongoing “era of blogging” has generated fair chances for people to acquire recognition. Blogging is a great way to achieve recognition and turn others on to one’s individual point of view.
So, what is the blogs' relation with PR here? Public Relations has many definitions, they are constantly being adapted and changed depending on various areas the communication is taking place etc. In my estimation, in general, Public Relations is about letting the audience know about you, as well as developing and maintaining beneficial and mutually good relationships between you and society. The above mentioned benefits and opportunities which blogs provide are great (and interesting!!!) tools for public relations practitioners.
As there are millions of people keeping active blogs (and bloggers often tend to look at other people's blogs), when they see something they like in their favorite blogs, bloggers will often link to and comment on it. This kind of linking has created the blogosphere - it consists of all the cross-linked blogs content of which can be explored just by clicking on the links. The blogoshphere is the platform where you can reach your audience. With the possibility for interactive content/commenting, PR people can easily create two-way communication, which is very important factor for receiving feedback on issue in order to improve things that should be improved. In article "Blogs as Excellent Public Relations Tools", contributed by Wayne Hurlbert, the author says: "Blogs provide a unique and personal way to communicate with current and prospective customers. By talking to people, in a conversational manner, a blog puts a human face on a company, that is difficult to duplicate in any other way. The more casual and comparatively unfiltered voice of the blogger creates the image of a business as being composed of real people like you. Instead of being a nameless and faceless corporation, the blog helps the people in the company to come alive in their posts."
So, what is the blogs' relation with PR here? Public Relations has many definitions, they are constantly being adapted and changed depending on various areas the communication is taking place etc. In my estimation, in general, Public Relations is about letting the audience know about you, as well as developing and maintaining beneficial and mutually good relationships between you and society. The above mentioned benefits and opportunities which blogs provide are great (and interesting!!!) tools for public relations practitioners.
As there are millions of people keeping active blogs (and bloggers often tend to look at other people's blogs), when they see something they like in their favorite blogs, bloggers will often link to and comment on it. This kind of linking has created the blogosphere - it consists of all the cross-linked blogs content of which can be explored just by clicking on the links. The blogoshphere is the platform where you can reach your audience. With the possibility for interactive content/commenting, PR people can easily create two-way communication, which is very important factor for receiving feedback on issue in order to improve things that should be improved. In article "Blogs as Excellent Public Relations Tools", contributed by Wayne Hurlbert, the author says: "Blogs provide a unique and personal way to communicate with current and prospective customers. By talking to people, in a conversational manner, a blog puts a human face on a company, that is difficult to duplicate in any other way. The more casual and comparatively unfiltered voice of the blogger creates the image of a business as being composed of real people like you. Instead of being a nameless and faceless corporation, the blog helps the people in the company to come alive in their posts."
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