Tuesday, April 1, 2008

Looking ahead: Google announces technology that searches tomorrow's web, today

Yeah, well, the technology develops! Isn't that a great thing? Now PR professionals will have additional online tool!
Google Australia today announced the launch of gDay™, a new beta search technology that will search web pages 24 hours before they are created. gDay was developed in Google's Sydney engineering centre and can accurately predict future events and internet content. It does this by using machine learning and artificial intelligence techniques from a system called MATE™ (Machine Automated Temporal Extrapolation).
Using Google's index of historic, cached web content and a mashup of numerous factors including recurrence plots and fuzzy measure analysis, gDay creates a sophisticated model of what the internet will look like 24 hours from now - including share price movements, sports results and news events. Plus, using language regression analysis, Google can even predict the actual wording of tomorrow's blogs and newspaper columns.
Then, to rank these future webpages in order of relevance, gDay uses a statistical extrapolation of a page's PageRank, called SageRank.
Only Australian websites are included in the beta.
But I think we can expect this feature soon all over the world!!!

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