The obvious benefit of this media revolution is an explosion of creativity; people have no the opportunity to express themselves in different ways – by writing articles, sharing ideas, posting creative works, photos, videos online. Thanks to the interactive blog content, people today can decide for themselves what information is credible or worthwhile and what is not. Sometimes, the blogs’ audience has to rely on human editors of their choosing; at other times it is possible to search out for the collective intelligence, the opinions of others in the form of new filtering and collaboration technologies that are now being developed. The notion of blogs as a new media technology is that there are multiple sources of “truth”, and everyone has to sort it out on
his own. More over, blogs have created communities; they are places, where it is possible to meet like-minded people. Blogging is a great way to share ideas and enter into discussions with people who share the same interests. More over, the ongoing “era of blogging” has generated fair chances for people to acquire recognition. Blogging is a great way to achieve recognition and turn others on to one’s individual point of view.
So, what is the blogs' relation with PR here? Public Relations has many definitions, they are constantly being adapted and changed depending on various areas the communication is taking place etc. In my estimation, in general, Public Relations is about letting the audience know about you, as well as developing and maintaining beneficial and mutually good relationships between you and society. The above mentioned benefits and opportunities which blogs provide are great (and interesting!!!) tools for public relations practitioners.
As there are millions of people keeping active blogs (and bloggers often tend to look at other people's blogs), when they see something they like in their favorite blogs, bloggers will often link to and comment on it. This kind of linking has created the blogosphere - it consists of all the cross-linked blogs content of which can be explored just by clicking on the links. The blogoshphere is the platform where you can reach your audience. With the possibility for interactive content/commenting, PR people can easily create two-way communication, which is very important factor for receiving feedback on issue in order to improve things that should be improved. In article "Blogs as Excellent Public Relations Tools", contributed by Wayne Hurlbert, the author says: "Blogs provide a unique and personal way to communicate with current and prospective customers. By talking to people, in a conversational manner, a blog puts a human face on a company, that is difficult to duplicate in any other way. The more casual and comparatively unfiltered voice of the blogger creates the image of a business as being composed of real people like you. Instead of being a nameless and faceless corporation, the blog helps the people in the company to come alive in their posts."
So, what is the blogs' relation with PR here? Public Relations has many definitions, they are constantly being adapted and changed depending on various areas the communication is taking place etc. In my estimation, in general, Public Relations is about letting the audience know about you, as well as developing and maintaining beneficial and mutually good relationships between you and society. The above mentioned benefits and opportunities which blogs provide are great (and interesting!!!) tools for public relations practitioners.
As there are millions of people keeping active blogs (and bloggers often tend to look at other people's blogs), when they see something they like in their favorite blogs, bloggers will often link to and comment on it. This kind of linking has created the blogosphere - it consists of all the cross-linked blogs content of which can be explored just by clicking on the links. The blogoshphere is the platform where you can reach your audience. With the possibility for interactive content/commenting, PR people can easily create two-way communication, which is very important factor for receiving feedback on issue in order to improve things that should be improved. In article "Blogs as Excellent Public Relations Tools", contributed by Wayne Hurlbert, the author says: "Blogs provide a unique and personal way to communicate with current and prospective customers. By talking to people, in a conversational manner, a blog puts a human face on a company, that is difficult to duplicate in any other way. The more casual and comparatively unfiltered voice of the blogger creates the image of a business as being composed of real people like you. Instead of being a nameless and faceless corporation, the blog helps the people in the company to come alive in their posts."
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